About us

THE STORY OF VINISHA RAO

Handcrafted in Hyderabad | Est. 2013

Welcome to the world of Vinisha Rao, a design house dedicated to the woman who values authenticity as much as aesthetics.

Our journey began in 2013 with a singular vision: to bridge the gap between India’s ancient textile heritage and modern luxury. What started as a passion for intricate garment construction has grown into a beloved designer label based in the heart of Hyderabad.

OUR PHILOSOPHY We believe that a lehenga is not just an outfit; it is a piece of art. Unlike mass-market marketplaces, every piece at Vinisha Rao is thoughtfully designed and meticulously handcrafted in our own studio.

Our expertise spans a diverse range of premium fabrics—from flowy georgettes and raw silks to the grandeur of traditional Kalamkari and Banarasi weaves. We specialize in transforming these exquisite textiles into sharp, contemporary silhouettes that define modern Indian fashion.

THE VINISHA RAO PROMISE

• Authenticity: We source our fabrics directly from master weavers and mills to ensure purity and quality.

• Craftsmanship: From the first sketch to the final zardozi stitch, every detail is inspected to meet our "ultra-sharp" standards.

• Made for You: We don't just sell clothes; we create ensembles that celebrate your unique personality.

Whether you are a bride-to-be or a fashion enthusiast, we invite you to experience the luxury of true Indian craftsmanship.